Portfolio
18C.ai
Danielle McLaughlin partnered with us to build a brand focused on elevating women in tech. What started as a boutique recruitment agency has evolved into 18C.ai — an AI-powered platform that uses technology to amplify human connection, not replace it.
We've been with Danielle through the complete brand evolution. Our work included refining her visual identity to reflect the transformation into an AI-powered platform — introducing softer hues and warm tones that balance femininity with authority, human connection with cutting-edge technology. We redesigned her complete digital presence: homepage, engineer platform, hiring platform, coaching pages, and email marketing sequences. Every element was crafted to position 18C.ai as the future of personalized recruiting — where AI learns what candidates actually want and matches them to opportunities where they'll thrive.
The result? A cohesive brand that bridges boutique service with scalable technology, helping women engineers secure $20-50k+ more in compensation while building the next generation of diverse tech teams.
