Portfolio
Fullknit
Building Better Manufacturing
After a decade in apparel manufacturing, James Stuart witnessed an industry problem: shipping containers of unsold inventory being thrown away while Canadian designers struggled to produce domestically. He needed a brand that would resonate with premium independent brands and attract strategic investors for his manufacturing startup.
We positioned Fullknit as the manufacturing partner that finally makes sense - balancing premium Canadian craftsmanship with modern efficiency. Our approach combined three key brand characteristics: The Builder (transparent entrepreneur), The Problem Solver (practical solutions), and The Partner (empathetic understanding).
The Result:
A confident brand that speaks directly to fashion brands who understand the inventory burden. Key messaging like "Made to Order Premium Knitwear Production" and "That XXL from five seasons ago won't move" creates immediate recognition and trust.
We positioned Fullknit to attract forward-thinking Canadian brands ready to transform their production model while maintaining transparency about building something new together. The brand successfully balances premium positioning with practical benefits, showing both brands and investors the opportunity in modernizing domestic manufacturing.
