Portfolio
People Culture Talent
People Culture Talent came to us as one of the most respected names in venture-backed hiring — helping high-growth startups build some of the most talked-about teams in tech. But their site didn't reflect that caliber or track record. They needed a brand that felt San Francisco tech, yet warm and approachable, just like the team you'd actually work with.
We Built Them a Story Worth Showing Off.
We gave PCT a brand and website built to earn trust the moment someone lands on it — one that speaks fluently to VCs, founders, and candidates alike, without losing the personal touch that makes them different. The result is a site that finally does justice to the reputation they've built: polished enough to compete with the best in tech, warm enough to still feel like them.
Every choice was intentional. An earthy palette of terracotta and soft teal nods to PCT's Hawaiian roots and their "leading with aloha" ethos, grounded by deep greens and neutrals that keep things premium rather than precious. A cleaner, more confident typeface brings a subtle tech-forward edge without losing warmth, while mid-century-influenced imagery and balance sculptures echo the same idea running through the whole brand: that great teams, like great design, aren't accidental — they're built with precision.
